INIKA Natural ambition
Inika aims to bring natural, toxin-free make-up alternatives to women worldwide through its range of organic and mineral cosmetics. Inspired by its founders’ positive experiences of living toxin-free, the Australian brand is going from strength to strength.
Australian brand Inika has made a big impression on the natural and ethical beauty scene since it was founded in 2006. Lucy Copp reports on the inspiration behind its unique products.
Natural, vegan, cruelty free, certified organic and even halal – Inika really does tick all the boxes when it comes to being a beauty brand with a conscience.
Founded in 2006 by Miranda Bond and Jenni Williams, Inika, which translates as ‘small earth’ in Hindi, aims to make the world’s natural resources accessible to women globally through its ethical, toxin-free make-up ranges. Today, Inika offers a comprehensive range of cosmetics to meet a host of consumer needs, from mineral foundations and organic eyeliners to vegan lip whips.
While half of Inika’s products are certified organic by the Organic Food Chain (OFC), which means they contain between 70-95% organic ingredients, the other half comprises 100% pure mineral make-up. What’s more, underlying allof its products is its triple consumer guarantee, which promises a completely vegan, cruelty free and halal range, as well as the absence of all potentially toxic or allergenic substances such as parabens, petrochemicals and fillers.